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2019年中国投影机行业发展回顾、2020年投影机销量、细分行业销售及行业发展趋势分析[图]

2020年06月08日 14:22:37字号:T|T

优乐彩彩票网址    YI、2019NIANTOUYINGJICHUHUOLIANGDA462WANTAI,ZENGSUQUHUAN

优乐彩彩票网址    SUIZHEWOGUOTOUYINGJIJISHUDEBUDUANFAZHAN,JIASHANGXIANGGUANGUOJIAZHENGCEDETUIXING,JINYIBULADALESHICHANGXUQIU。2019NIANZHONGGUOTOUYINGJISHICHANGZONGCHUHUOLIANGLEIJIDADAO462WANTAI,TONGBIZENGZHANG6.2%,XIANGJIAOYU2018NIANZENGSUERYANYOUSUOXIAHUA,DANZONGTIZENGSUJIAOYIRANCHUYUJIAOGAOSHUIPING。

优乐彩彩票网址    JIUFAZHANQIANJINGERYAN,YUJIDAO2024NIAN,ZHONGGUOTOUYINGJISHICHANGDEWUNIANFUHEZENGZHANGLVRENGJIANGCHAOGUO14%。WEILAI,ZHINENGHUATOUYINGJIRENGRANSHIFAZHANZHONGDIAN,ZHIDEZHUYIDESHI2020NIANQUANQIUBAOFADEXINGUANFEIYANYIQING,YIJINGDUITOUYINGJIXINGYEDECHANYELIANSHANGYOUCHANSHENGLEYIDINGDEYINGXIANG,DANZAIXIAYOUXUQIUDUAN,YOUYUTOUYINGJIDEDAPING、JIANKANGHUYAN、ZHINENGJIAOHU、YIDONGBIANXIEDENGTEDIAN,XIAOFEIZHEDEXUQIUJIANGJINYIBULADA,YOUQISHIZAIXIANJIAOYU、YOUXIDENGLINGYUKUAISUZENGZHANG。

2013-2019年中国投影机市场出货量及同比增长情况

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    ER、SHICHANGJIZHONGDUJIAOGAO,JIMIZAIHUODIYI

    SUIZHETOUYINGJIXINGYEDEXUNSUFAZHAN,CHUHUOLIANGBUDUANTISHENG,DALIANGQIYEYONGRUGAIXINGYE,SHICHANGJINGZHENGJIAOWEIJILIE。2019NIANZHONGGUOTOUYINGJISHICHANGPAIMINGQIANWUDACHANGSHANGWEIXGIMI、Epson、JmGo、BenQ、NEC,QIANWUDACHANGSHANGDESHICHANGFENEDADAO42%;QIZHONG2019NIANXGIMI(JIMI)DECHUHUOLIANGWEI67.6WANTAI,SHICHANGFENEDADAO15%,JI2018NIANHOUZAICIHUODEDIYI。

2019年中国投影机市场品牌竞争格局(按出货量)(单位:万台,%)

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    CONGBUTONGTOUYINGJISHICHANGDEJINGZHENGLAIKAN,2019NIANJIAYONGXIAOFEISHICHANGDEQIANWUDACHANGSHANGFENBIEWEIJIMIXGIMI、JIANGUO、XIAOMI、EpsonHEHAIXIN,HEJIFENEDADAO43%;ERSHANGYONGSHICHANGDEQIANWUDACHANGSHANGFENBIEWEIEpson、BenQ、NEC、SONGXIAHESony,QIZHONGEpson(AIPUSHENG)SHICHANGFENEZHANBIDADAO24%,QIANSHIPINPAISHICHANGFENEZHANBIDADAO74%。ZONGHELAIKAN,BULUNSHIJIAYONGXIAOFEISHICHANGHAISHISHANGYONGSHICHANG,QISHICHANGJIZHONGDUDOUCHUYUJIAOGAOSHUIPING。

2019年中国投影机行业不同市场集中度分析(单位:%)

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

优乐彩彩票网址    SAN、TOUYINGJIXIAOLIANGQINGKUANGFENXI

    XIAOFEISHICHANGWEIXINGYEFAZHANZHULI,XIANSHANGQUDAOCHENGWEIXIAOSHOUZHULIU

    我国投影机市场主要分为家用消费市场和商用市场。智研咨询发布的《2020-2026年中国家用投影机行业产业竞争现状及投资战略分析报告》显示:2019年我国家用消费投影机出货量高达279万台,同比增长22.4%,而商用市场出货量仅为183万台,同比下降11.6%,主要是受到普通教育信息化规划即将收尾、政府IT设备采购支出收紧以及IWB产品对教育和会议场景市场的竞争的影响。总体来看,家用消费市场是依然是投影机行业发展的核心推力。

2018-2019年中国投影机市场家用消费和商用市场分布情况

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    TONGSHI,CONGJIAYONGXIAOFEISHICHANGDEXIAOSHOUQUDAOLAIKAN,2019NIANWOGUOTOUYINGJIXIAOFEISHICHANGDEXIANSHANGQUDAOZHANBICHAOGUO51%,CHENGWEIZHULIUXIAOFEIFANGSHI。2020NIANZAIYIQINGDEYINGXIANGXIA,XIANSHANGXIAOSHOUQUDAOJIANGJIXUBAOCHIYOUSHIDIWEI。

2019年中国投影机家用消费市场销售渠道分布情况

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    TOUYINGJIGUANGFANYONGYUJIAOYUJIGOUJISHANGJIE,RANGJIAOSHIKETOUYINGKETANGDEZHIZHICAILIAOHUOYANSHIWENGAO。ZHUYAOSHOUJIAOYUXINGYEJIDAXINGCHANGDIXINGYEDEQIANGJINGZENGZHANGSUOTUIDONG,ANXIAOLIANGJI,ZHONGGUOTOUYINGJISHICHANGGUIMOYOU2015NIANDE194.10WANJIANZENGJIAZHI2019NIANDE243.32WANJIAN,FUHENIANZENGZHANGLVWEI5.8%。YU2015NIANZHI2019NIAN,JIAOYUJIEBIEJIDAXINGCHANGDIJIEBIEJUNYOUQIANGJINGZENGZHANG,FUHENIANZENGZHANGLVFENBIEWEI10.0%JI22.7%。WEILAI,SHANGYEJIEBIEJIANGZHONGSHIZENGZHANGSHITOU,YU2024DA136.13WANJIAN。JIAOYUJIEBIEJIDAXINGCHANGDIJIEBIEJIANGJIXUXIANGHAO,2020ZHI2024FUHENIANZENGZHANGLVFENBIEWEI9.8%JI12.2%。ZHONGGUOTOUYINGJIDEZONGSHICHANGGUIMOYUQIJIANGYU2024DA305.07WANJIAN,XIANGDANGYUFUHENIANZENGZHANGLVWEI8.5%。

2015-2024年中国投影机总销量预测

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

2015-2024年中国投影机细分行业销量预测(万件)

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

优乐彩彩票网址    ZHONGGUOZHENGTITOUYINGJISHICHANGYU2015NIANZHI2019NIANWENDINGZENGZHANG,YU2019NIANDEGUZHIWEI150YIYUAN,XIANGDANGYUFUHENIANZENGZHANGLVWEI10.3%。YOUYU2019NIANGUANZHUANGBINGDUJIBINGDEYINGXIANG,2020DESHICHANGGUIMOYUQIJIANGYOUSUOXIAJIANG,YOUQISHIDIYIJIDIERJIDU,XIAOSHOUYUQIJIANGYU2020DISANJIDISIJIDUHUANMANHUIFUZHENGCHANG。YUJISHICHANGGUIMOJIANGYU2024QIANDA183YIYUAN,FUHENIANZENGZHANGLVWEI9.5%。

    JIGUANGTOUYINGJIYU2013NIANQIANHOUYUSHICHANGSHANGTUICHU,GUANGFANYINGYONGYUJIAOYUJIQITAYINGYONGCHANGJING。ANXIAOLIANGJI,JIAOYUJISHANGYEJIGUANGTOUYINGJISHICHANGDEZHENGTISHICHANGGUIMOYOU2015NIAN9.80WANJIANZENGZHIZHI2019NIAN43.56WANJIAN,XIANGDANGYUFUHENIANZENGZHANGLV45.2%。JUTIERYAN,JIAOYUJIEBIEDEJIGUANGTOUYINGJIYOU6.83WANJIANZENGZHI28.05WANJIAN,XIANGDANGYUFUHENIANZENGZHANGLV42.4%。YU2020,YUQI2019NIANGUANZHUANGBINGDUJIBINGJIANGDAOZHISHICHANGJIANSHAO,JIESHIXIAOLIANGJIANGZHONGSHIZENGZHANGDONGLI,BINGYU2024YUCEDA88.16WANJIAN,XIANGDANGYUFUHENIANZENGZHANGLV19.0%。

2015-2024年激光投影机销量预测(万件)

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

2015-2024年激光投影机分行业销量预测(万件)

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    JIAOYUJISHANGYONGJIGUANGTOUYINGJIYUGUOQUSHUNIANLUDEFEIFANZENGZHANG,SHICHANGGUIMODA34.83YIYUAN,XIANSHIFUHENIANZENGZHANGLVWEI48.1%。RANER,YOUYU2019NIANGUANZHUANGBINGDUJIBINGDEYINGXIANG,YUQISHICHANGGUIMOJIANGYU2020XIAJIANG。YUJI2024,SHICHANGJIANGDADAO78.66YIYUAN,GUJIFUHENIANZENGZHANGLVWEI22.0%。YUFAGUANGERJIGUANXIANGBI,JIGUANGGUANGYUANDUIGUANZHONG[YANJING]DESUNHAIKEHULVEBUJI,YINCIJIGUANGTOUYINGJIJIANGYUBUJIUJIANGLAIZAIJIAOYUJIEBIEYOUGENGDUOYINGYONG。

    SI、2020NIANTOUYINGSHICHANGFAZHANQUSHIFENXI

    1、CHANPINPEIZHISHENGJI,GONGNENGBUDUANFENGFU

    MUQIANSHIMIANSHANGDETOUYINGCHANPINYIDILIUMINGCHANPINWEIZHU,QIZHONG1500-2000ANSILIUMINGDUANDETOUYINGZENGZHANGKUAISU,GENJULUOTUKEJI(RUNTO)XIANSHANGSHUJU,2019NIAN500LIUMINGYIXIACHANPINSHICHANGZHANYOULVCHAOGUO50%,DANJIAOTONGQIXIAJIANGLE1.8GEBAIFENDIAN。1500-2000LIUMINGDUANZENGZHANG4.8GEBAIFENDIAN,SHICHANGFENEDADAO5.8%。BURU2020NIAN,XIANGXIN1500-2000ANSILIUMINGDETOUYINGYIHUIYUELAIYUEDUO,DILIANGDUDETOUYINGYIDESHENGCUNKONGJIAN,JIANGJINYIBUBEIYASUO。

    分辨率上FHD加速普及:随着德州仪器推出0.33英寸芯片组的1080P解决方案,FHD产品价格迅速下降,从2018年的4484元降至2019年的3689元,带动份额上涨8.3个百分点,达到34.9%。4K参与品牌增多,且产品价格降至消费者可接受范围内,份额增至2.7%。可以预测到,2020年的1080P投影和4K投影价格将进一步下降。
功能上,支持3D、多屏互动和梯形校正已成为智能投影常规功能,份额超过65%。随着语音识别的应用开始渗透到电视、投影等领域,2019年语音识别的占比已超过50%,较去年增长20.7个百分点。自动对焦解决了投影仪热失焦的问题,份额也快速提升,2019年达到34.7%。相信2020年,投影仪的语音识别功能、3D功能、梯形校正功能将更大范围的普及。

    而率先使用在智能手机端的激光雷达测量技术,也将成为未来的大趋势,例如:苹果公司在新款iPad上使用的直接飞行时间dToF(Direct-ToF),以及当贝投影F1C采用的微型飞行时间传感器TOF("Time-of-Flight"的简称),在该技术的加持下,当贝投影F1C可以实现无感自动对焦、无感自动梯形校正等功能,给用户带来更加惊艳的使用体验。
此外当贝投影F1C额外搭载的CMOS镜头一般应用高档数码设备中,CMOS镜头比一般的投影镜头的成像效果、颜色还原要好分辨率也会更高。未来或将成为投影仪的标准配置。

    2、GONGYINGLIANGENGJIACHENGSHU,SHICHANGHUANJINGGENGJIAGUIFAN

    SUIZHETOUYINGYIXINGYEDEJIASUFAZHAN,SHANGYOUDELINGBUJIANTIGONGSHANGYIJIRUANJIAN、YINGJIANXIANGGUANSHENGCHANQIYEDEGONGYINGLIANHUIGENGJIAWANSHAN,XIAOSHOUDUANYIJIUYIXIANSHANGQUDAOWEIZHU,ERXIANXIAXIAOSHOUQUDAOYEYOUWANGGENGJINYIBUFAZHAN,DANGENGDUOSHICHENGDANYINLIUHEKUODAPINPAIZHIMINGDUDEZUOYONG。

优乐彩彩票网址    YOUYUJINNIAN“BUKEKANGLI”DEYUANYIN,TOUYINGYISHICHANGJIANGHUIYINLAIYIBODAXIPAI,DAPIDEZHONGXIAOWEIQIYEJIANGHUIYINNANYIZHIFU“TESHUSHIQI”DEZUJIN、DAIKUAN、GONGZIDENGWENTIHUOJIANGTUICHUSHICHANG。

优乐彩彩票网址    ERCONGYONGHUDUANLAIKAN,“TESHUSHIQI”ZHAIZAIJIAKANDIANYING、ZHUIJUCHENGWEIZUIZHUYAODEYULEFANGSHI,ERDIANYINGXIANSHANGSHOUBOGENGWEIZHINENGDAPINGDUANFENGFULENEIRONG,DAPINGGUANYINGDEGAINIANJIANGHUIGENGJIASHENRURENXIN。

    LEDTOUYINGCHANYEFAZHANQUSHIFENXI

    1.LVSEJIENENGHUANBAO

    2.QIYEJIASUYOUSHENGLIETAI

    SUIZHEXINGYEDEBUDUANFAZHAN,QIYEHUIJIASUYOUSHENGLIETAI,QUEFAJISHUYOUSHI、JINGYANJILEIDEXIAOQIYEHUIBEIZHUJIANTAOTAI,ZHENGFUYEHUITONGGUOJIAQIANGYINDAOXINGYEBIAOZHUNJIANSHELAICUJINXINGYEDEZHENGHEHEQIYEDEYOUSHENGLIETAI,RUKEJIBUDUI“SHICHENGWANZHAN”CANYUQIYE、GUOJIAFAGAIWEIHEZHUJIANBUDUIKEYICANYUHUODEBUTIEDESHIFANTUIGUANGXIANGMUDEQIYEDOUJINXINGLEZIGEMULUGUANLI,ZHENGFUYINDAOGONGNENGFEICHANGMINGQUE,HUIJIAQIANGDUIXIANYOUQIYEDEZHENGHE,FUCHILONGTOUQIYEZUOQIANGZUODA。

    3.LEDFAZHANSUDUQIANGJING,QIYINGYONGLINGYUCHIXUKUODA

优乐彩彩票网址    SUIZHEHUANBAOJIENENGDENGGAINIANDEZHUJIANSHENRUHESHENTOU,JIANJUGAOXIAODIHAO、ANQUANKEKAO、FANGBIANGUANLI、SHIYONGSHOUMINGZHANGDENGZHUDUOYOUSHIDELEDZHAOMINGJISHUYIJINGZAIJINXIENIANBEIGUANGFANDEYINGYONGYUZHAOMINGXINGYEDEFANGFANGMIANMIAN,QIEZHENGSUIZHEXINGYEZISHENDEFAZHANKUOCHONGDAOGENGGUANGKUODELINGYU。

相关深度报告

2020-2026年中国激光投影机行业发展战略规划及投资盈利预测报告

2020-2026年中国激光投影机行业发展战略规划及投资盈利预测报告

《2020-2026NIANZHONGGUOJIGUANGTOUYINGJIXINGYEFAZHANZHANLVEGUIHUAJITOUZIYINGLIYUCEBAOGAO》GONGSHISIZHANG,BAOHANJIGUANGTOUYINGJIXINGYEWEILAIWUNIANNEITOUZIQUSHIJITOUZIFENGXIANFENXI,JIGUANGTOUYINGJIXINGYEWEILAIWUNIANNEITOUZIZHANLVEYANJIU,JIGUANGTOUYINGJISHICHANGFAZHANYUCEJIXINGYEXIANGMUTOUZIJIANYIDENGNEIRONG。

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