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2020中国资讯信息流平台发展现状及前景分析[图]

2020年06月18日 14:23:44字号:T|T

优乐彩彩票网址    ZIXUNXINXILIUPINGTAIZAIYIQINGQIJIANFUWUYONGHUSHENGHUODEFANGFANGMIANMIAN,CONGJUJIA、CHUXING、FANGHUDAOYILIAOZIXUN,TIGONGLEYONGHUZAIYIQINGQIJIANSUOXUDEJUEDABUFENZHONGYAOFUWU。CIWAI,SUIZHEYIQINGYINGXIANGDEJIANGDI,YONGHUDUIFUGONGFUCHANDEGUANZHUDUTIGAO,ZIXUNXINXILIUPINGTAIYEJUHELEGESHENGSHIFUGONGFUCHANDEXINXI,MANZUYONGHUCHAXUNXUQIU。GEXIANGZHENDUIXINGFUWUDEKAIZHAN,YOUXIAODITIGAOLEYONGHUSHENGHUOZHONGFANGYICUOSHIDEYOUXIAOXING,YEDUIZHENGFUYOUXIAOKONGZHIYIQINGMIMANDAILAIJIJIYINGXIANG。

    GUOMINZIXUNXINXILIUPINGTAIZAIYIQINGQIJIANYONGYUCHENGDANSHEHUIZEREN,ZAIYIQINGZAOQILIYONGPINGTAISHUXINGFABUGONGYIXIANGMU,YOUXIAODEFADONGLESHEHUIGUANGDAQUNZHONGDELILIANG,WEIKANGJIYIQINGTIGONGYIFENBANGZHUHEBAOZHANG。

优乐彩彩票网址    YIQINGBUJINJIHUANZHE、YIHUDAILAIDAJI,ZHANGQIDEGELIYEDUIXIANXIASHITIJINGJIDAILAIYANZHONGYINGXIANG。YIQINGQIJIAN,CANGUAN、XIANXIALINGSHOUDIERUBINGDIAN,HENDUOSHITISHANGJIAYINCIZAOYUZHONGCUO,DALIANGHUOWUJIYA。WEILEBANGZHUXIANXIASHANGJIA,ZIXUNXINXILIUPINGTAITONGGUOFAQIZHIBODAIHUOFUWU,CUJINSHANGJIAYEWUFAZHAN,TONGSHITIGONGZHENDUIXINGJIHUA,RUTENGXUNKANDIANTUICHUDE “XIANXIASHITISHANGHUNUANCHUNFUCHI”JIHUA,TONGGUOYIDUIYIZHUANYEZHIDAO、DIANSHANGZHIBOPEIXUN、YINGXIAOFUCHIDENGDUOXIANGZHENGCE,ZHULIXIANXIASHITISHANGHUXIANGXIANSHANGZHUANXING,YUQIYEGONGKESHIJIAN。

优乐彩彩票网址    BANSUIYIQINGFAZHAN,ZAOQICHUANDIFANGHUZHISHIHEXIANGGUANYILIAOXINXIKEPU,BANGZHUMINZHONGSHIXIANZIWOBAOHU,YUANLIBINGDU;HOUQIGUONEIYIQINGZHUANGKUANGXIANGDUIPINGWENHOU,YOUDAJIANXINXIQUDAOXIANGHAIWAITONGBAOCHUANDAKANGJIYIQINGDEJINGYANHEZHISHI,BAOHUHAIWAITONGBAOZAIYIQINGGAOFAQUDERENSHENANQUAN。YUCITONGSHI,JUJIAGELI、LVXINGSHOUXIANDEQINGKUANGXIA,WEILEFENGFUJUMINDEJINGSHENWENHUASHENGHUO,TENGXUNKANDIANDENGQITAZIXUNXINXILIUPINGTAITONGGUOZHIBODENGSHOUDUAN,RANGYONGHU“YUNLVXING”、“YUNYOUBOWUGUAN”DETONGSHICHUANDILISHIWENHUAZHISHI。

    2019NIANSHICHANGGUIMODA580.2YIYUAN,TONGBIZENGZHANG24.9%,SHOUDAOHONGGUANJINGJIXIAXINGYALI,YULISHITONGQIXIANGBI,ZENGSHIFANGHUANDEQUSHIJIAOWEIXIANZHU。BANSUIXINZHONGGUOCHENGLI70ZHOUNIAN,JIZHONGDASHEHUIGONGGONGANQUANSHIJIANDEBAOFA,YONGHUTOUZHUZAIXINWENZIXUNPINGTAISHANGDEZHUYILIYOUSUOZENGZHANG,DANSHOUDAOGEDAQIYEGUANGGAOTOUFANGTAIDUBIANDEGENGWEIJINSHEN、TIYUSAISHIXUANFAMIDUXIAJIANGDENGZHONGZHONGYINSUDEYINGXIANG,HULIANWANGXINWENZIXUNXINGYEZAIGUANGGAOGUIMOZENGZHANGFANGMIANBIAOXIANDEJIAOWEIHUANZHI,QIZHONGPINPAILEIGUANGGAOSHOUDAODEYINGXIANGGENGWEIMINGXIAN。

优乐彩彩票网址    YOUGUOJIZHENGZHIHUANJINGFUZAHUA、GUSHIDIEDANGDENGSUOZAOCHENGDEJINGJIBODANGJIANGCHIXU,HULIANWANGXINWENZIXUNXINGYEZHONGBUFENZHONGXIAOWANJIADESHENGCUNYALIJIANGBIANDEGENGDA,XINGYEDETOUBUJIZHONGDUYEJIANGJINYIBUTISHENG。YUCITONGSHI,BANSUI5GFAZHAN,ZIXUNDUANSHIPINHUAQUSHIJIANGGENGWEIXIANZHU。TONGSHIPEIHEYONGHUYUELANSHIYONGXIGUAN,CHUANTONGMENHUSHIZIXUNZHANSHIFANGSHIJIANGJINYIBUXIANGXINXILIUZHANSHIFANGSHIZHUANYI。

2015-2022年中国门户及资讯广告市场规模及增速预测

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

优乐彩彩票网址    YIQINGQIJIAN,YONGHUDUIZIXUNLIULANDEXUQIUXIANZHUTIGAO,ERCONGQUDAOLAIKAN,SHEJIAOPINGTAICHUCHENGDANSHEJIAO、TONGXUNJIAOSEWAI,ZAIZIXUNNEIRONGCHUANBOSHANGCHENGXIANYIDINGYOUSHI。CIWAI,ZONGHEZIXUNYOUYUZAICHUANBOXINWENZIXUNDETONGSHIGENJUSUANFATUIJIANQITAZONGHEXINGZIXUNNEIRONG,ZHUJIANCHENGWEIYONGHUHUOQUNEIRONGDEZUIZHONGYAOQUDAO。LIULANQITONGGUO“SOUSUOKUANG+ZIXUNXINXILIU”DEFANGSHI,TISHENGZIXUNSHUXINGBINGHUODEYONGHURENKE,CHENGDIWUDAZIXUNHUOQUQUDAO。

2020NIANYIQINGQIJIAN,YONGHUZHUDONGLIULANZIXUNDEQUDAOFENBU

社交平台
以社交属性为主,因用户使用频率较高、用户之间内容分享频繁,也成为用户获取资讯信息的重要途径。
综合资讯平台
本身不产出新闻内容,通过多维渠道聚合行业各类信息源,利用智能算法,根据用户阅读特点和个人偏好进行个性化推荐,一次满足用户综合信息需求
专业新闻资讯平台
包括传统互联网门户网站的移动化应用媒体和传统新闻机构转型。具有新闻生产资质,提供本平台内容的同时向其他综合资讯平台分发内容
短视频平台
资讯以短视频的形式进行分发传播,由于众多官媒、政府账号入驻短视频平台,短视频平台逐渐成为传播资讯内容的重要渠道。
浏览器
当前浏览器为提升用户使用粘性,将优乐彩彩票网址布局设计为“搜索框+资讯信息流”的形式。根据调查结果显示,5年前通过浏览器获得资讯内容的用户占比为40.8%,当下占比63.9%,增长达23.1% 。

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    MUQIANYIFANGMIANZAIYONGHUDUAN,YIDONGWANGMINCHUWANGSUIPIANHUASHIJIANZENGJIA,LINGYIFANGMIANZAINEIRONGGONGJIDUAN,XINXIZHONGLEIBUDUANFENGFU,ZHONGLEIBUDUANTUOKUAN。ZAICIBEIJINGXIA,ZIXUNXINXILIUPINGTAIHESOUSUOYINQINGSOUSUOGONGNENGDEBIANJIEZHUJIANMOHU,TONGSHICHENGXIAN“SOUSUOKUANG”YU“NEIRONGLIU”。ZIXUNXINXILIUAPPJIYUSOUSUOYOUHUANEIRONGTUIJIAN,WANCHENGSHUANGXIANGZHINENGSHIPEIDEXINXIFENFA,MANZUQIANRENQIANMIAN,TISHENGLEYONGHUYUXINXIDELIANJIEXIAOLV。

优乐彩彩票网址    CONGCHUBUSOUSUODAOBEITUIJIANNEIRONGXIYIN,ZAIDAOSHENDULIULANHEJINYIBUHUISOU,YONGHUZAI“SOUSUO+TUIJIAN”DENEIRONGCHENGZAIXINGSHISHANGXINGCHENGLEXINGWEIBIHUAN。YITUOYONGHUSOUSUOXINGWEISHUJUHEYUEDUXINGWEISHUJU,SHENDUFENXIYONGHUYUEDUPIANHAO,CONGERJINYIBUTIGONGYONGHUGANXINGQUDENEIRONG,BUDUANTISHENGYONGHUYUEDUZHANXING。

2016-2019年移动设备使用次数趋势

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

2016-2019年单次使用时长趋势

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    TUFADEYIQINGSHIJIANTISHENGLEYONGHUDUIYUJIANKANGZHISHIDEZHONGSHI,WEILAIYIDUANSHIJIANNEI,YONGHUJIANGZIFAZHUDONGHUOQUJIANKANGZHISHI,YINCIDUIJIANKANGZHISHINEIRONGDEBUJUYOUWEIZHONGYAO。CIWAI,YONGHUDUIYUZIXUNNEIRONGDEXUQIUYEGENGJIADUOYUAN,CHUGUANZHUXINWENNEIRONGWAI,JIANKANG、KEJI、CAIJINGDENGZHISHILEIZIXUNYECHENGWEIYONGHUNEIRONGXIAOFEIDEZHONGDIAN。YINCIWEILAIYONGYOUDUOWEIZIXUNNEIRONGLAIYUANDEPINGTAIJIANGGENGJIAXIYINYONGHUGUANZHU。

用户未来长期保留的资讯阅读习惯占比

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

用户除新闻外更想关注的资讯内容占比

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    YIQINGQIJIAN,YONGHUDUIYUXINWEN、SHISHINEIRONGGUANZHUDUMINGXIANTIGAO,ZIXUNHUOQUQUDAOYEGENGJIADUOYUAN。TENGXUNKANDIANZAIYIQINGQIJIANLIULIANGZENGZHANGXUNSU,2020NIAN2YUECHUXIANFENGZHI,RIJUNFUGAISHEBEISHUDA2.5YI,HUANBIZENGZHANG33.7%。WEILAISUIZHEYONGHUZIXUNYUEDUQUDAODEFENSANHEZONGHEXINGZIXUNNEIRONGDEXIAOFEIXUQIUTIGAO,TENGXUNKANDIANRENGHUIYOUJINYIBUDEZENGZHANGKONGJIAN。

2020年1-3月腾讯看点日均覆盖设备数

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    ZIXUNPINGTAIZUOWEIXINWENCHUANBODEZHUYAOQUDAO,ZAIZHONGDAGONGGONGSHIJIANZHISHISHOUHUOJIAOGAODEYONGHUGUANZHU。TEBIESHIYIQINGZAOQI,YONGHUDUIYUBAOCHIJIAOGAODEXINWENGUANZHUREQING,YINERDUIYUZIXUNPINGTAIDESHIYONGXIANZHUTIGAO。1YUEDI-2YUEQIJIAN,GUONEIYIQINGCHUYUSHANGSHENGKUOSANQI,XIANGDUIYINGDUIYUZIXUNPINGTAIDESHIYONGYECHUXIANFENGZHI,1YUE27RIZHOURIJUNSHEBEISHUDA6.7YI,SHENTOULV53.3%。HOUQISUIZHEYIQINGZHUJIANPINGWEN,ZIXUNYONGHUSHIYONGPINLVYOUSUOJIANGDI,DANZHENGTISHEBEISHURENGBAOCHIZAI6.3YISHANGXIA。

优乐彩彩票网址    ZHONGGUOYIDONGHULIANWANGYONGHUZAIYIQINGZAOQIZUIGUANZHUFANGYIZHISHI、KANGYIXINWENDENGYUYIQINGJIZISHENJIANKANGZHIJIEXIANGGUANDEZIXUNNEIRONG;FUGONGHOU,YONGHUZAIGUANZHUFANGYIZHISHI、KANGYIXINWENWAI,YOUYUGUOWAIYIQINGDERIQUYANZHONG,GUOJIXINWENYESUIZHICHENGWEIDAJIAHEXINGUANZHUDEZIXUNNEIRONGZHIYI;GUONEIYIQINGMINGXIANHAOZHUANJINRUJIAOLEGUANQIHOU,YONGHUDUIYIQINGXIANGGUANZIXUNNEIRONGDEGUANZHUCHENGDUJUNYOUYIDINGJIANGDI,DANXIUXIANYULE、JUJIASHENGHUOJIZHISHILEIZIXUNDEGUANZHUDUXIANGBIZHIXIAJIANGDIDEFUDUJIAOXIAO。

2020年中国移动互联网用户不同时间段对各类资讯内容的关注程度

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    ZHONGGUOYIDONGHULIANWANGYONGHUZAIYIQINGZAOQIJIEDUAN,GENGDUOHUIZHIJIEYUEDUZIXUNPINGTAIYOULECAICAIPIAOWANGZHI/RESOUDEGUOJIXINWENZIXUNNEIRONG、ZHENGNENGLIANGXINWENYIJIFANGYIZHISHI;ZAIFUGONGHOU,ZEHUIZAICHUYOULECAICAIPIAOWANGZHI/RESOUDEQUDAOWAI,ZHUDONGDINGQISHUAXINZIXUNPINGTAIHUOQUGUOJIXINWENHEFANGYIZHISHI,ZHENGNENGLIANGXINWENHEJUJIASHENGHUOXIANGGUANZIXUNDEHUOQUGENGDUOHUITONGGUOSUIJILIULANZIXUNXINXILIUSHIJINXINGYUEDU;ZAIYIQINGLEGUANJIEDUAN,CHULEGUOJIXINWENHUIGENGDUOZAIZIXUNPINGTAIYOULECAICAIPIAOWANGZHI/RESOUZHIJIEYUEDUWAI,JUJIASHENGHUO、ZHENGNENGLIANGXINWENHEFANGYIZHISHITONGCHANGSHISUIJILIULANZIXUNXINXILIUSHIJINXINGYUEDU。

优乐彩彩票网址    KANGYIXINWENHEFANGYIZHISHIZIXUNSUIYIQINGZHUJIANDEDAOKONGZHIERCHENGXIANCHUGAOPINCIYUEDUBILIXUNSUXIAJIANGDEQUSHI,ERZAITONGSHIJIANZHOUQINEI,GUOJIXINWENHEZHENGNENGLIANGXINWENDEGAOPINCIYUEDUBILISUIYOUXIAJIANGDANZHENGTIXIAJIANGQUSHIJIAOWEIPINGHUAN;ZAIXIUXIANYULE、JUJIASHENGHUOHEZHISHILEIZIXUNSHANG,YONGHUZAIYIQINGZAOQIGAOPINCIYUEDUBILIJIAODUO,FUGONGHOUYOUSUOXIAJIANG,DANSUIYIQINGDEDAODABUFENKONGZHIJINRULEGUANQIHOU,YOUCHENGXIANCHUYOUSUOSHANGSHENGDETAISHI。

2020年中国移动互联网用户不同时间段各类资讯内容的高频次阅读比例变化(%)

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    SUIZHEYIQINGZHUJIANDEDAOKONGZHI,ZHONGGUOYIDONGHULIANWANGYONGHUZAIKANGYIXINWEN、FANGYIZHISHI、ZHENGNENGLIANGXINWENHEJUJIASHENGHUOZIXUNNEIRONGSHANGDEPINGJUNYUEDUSHIJIANJUNMINGXIANXIAJIANG;ERYONGHUZAIGUOJIXINWEN、ZHISHILEIZIXUNHEXIUXIANYULENEIRONGSHANGDEPINGJUNYUEDUSHIJIANZAIFUGONGHOUXIANGJIAOYUYIQINGZAOQIYOUSUOXIAJIANG,DANZAIYIQINGLEGUANQIYOUYOUYIDINGBILIDEHUISHENG。

2020年中国移动互联网用户不同时间段各类资讯内容平均阅读时间(分钟)

优乐彩彩票网址SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

    智研咨询发布的《2020-2026年中国新闻资讯产业运营现状及发展前景分析报告优乐彩彩票网址》数据显示:疫情期间用户对新闻热点的关注也激发了用户的互动行为。其中分享意愿上涨最为明显,58.6%的用户表示分享频率显著上升,其中超过60%的用户会针对疫情内容进行分享,帮助亲友自我保护和了解疫情发展。此外,54.3%和46.1%的用户点赞意愿有所上涨,其中超过70%的人会对疫情重大突破的内容进行鼓励,65%的人会被正能量内容所感动,同时超过50%的人为宣传求助信息贡献了自己的力量。

疫情期间,用户互动频率上升的主要行为占比

SHUJULAIYUAN:GONGKAIZILIAOZHENGLI

优乐彩彩票网址    ZAIZHONGDAGONGGONGSHIJIANMIANQIAN,GUOMINJIAPPJUYOUSHENDUDEYONGHUSHENTOULVHESHEHUIYINGXIANGLI,ZAICIQIJIANXUYAOZIJUECHENGDANQISHEHUIZEREN,WEIFANGKONGYIQINGGONGXIANCHUZIJIDELILIANG。

    ZIXUNXINXILIUPINGTAIZUOWEIYONGHUHUOQUSHISHIZIXUNDEZUIZHONGYAOCHUANGKOU,ZAICIQIJIANSHOUXIANBIXUCHENGDANQIXINXICHUANBODEJISHIXING、ZHUNQUEXING,RANGMINZHONGLEJIEZUIZHENSHIZUIYOUXIAODEXINXI,HUANJIEJIAOLVQINGXU、TISHENGXINXIN。YUCITONGSHI,YOUYUYONGHUDEGAOPIN、GAOZHANXINGSHIYONG,KEYIYOUXIAODEZAICHUANBOZIXUNXINXIDETONGSHI,FAHUILILIANG,TIGONGYONGHUSUOXUDEFUWU,YEBANGZHUQIYEFUCHANFUGONG。TIGONGLEBAOZHANGMINZHONGSHENGMINGJIANKANGDEBIXUXINXIHOU,ZIXUNXINXILIUPINGTAIYEZIJUEBANYANLEZHISHICHUANBODEZHONGYAOJIAOSE,FENGFUYONGHUJINGSHENWENHUASHENGHUO。

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